About Us
Measure What Matters
Meet the Team
Bradley Placks
Co-Founder
Bradley brings over 30 years’ deep experience in the recruitment and HR tech space to his role at Mint66. As a co-founder of Broadbean, a founder of several other businesses, and a strategic mentor to founders and CEOs, he knows firsthand what it takes to create value and navigate the challenges of scaling a business. But what really sets him apart is his conviction that it’s possible to build a successful, profitable business with kindness and compassion. His clients know him as an honest, supportive partner who goes above and beyond to help them achieve their goals and create truly people-first cultures.
Bradley is a big Arsenal fan and a father of two.
Jerry Pett
Co-Founder
Jerry is a seasoned software entrepreneur with a passion for technology, employee wellbeing, engagement, and performance. As a progressive leader, he’s helped numerous public and private companies harness the power of cloud technology and to transform their approach to building high-performance teams.
With a rare blend of commercial savvy and technical chops, Jerry has built several startups from the ground up and led the design and delivery of complex software systems for organizations of all stripes. His secret sauce? A knack for building and motivating teams, a deep understanding of SaaS and cloud solutions, and a relentless focus on continual improvement.
Jerry is an accomplished musician, keen gardener, and father of three.
Hugh Tonks
Co-Founder
Hugh is the inventor of the Mint66 software. He’s a software and information management mastermind with over four decades of experience under his belt. An alumnus of the prestigious University of Cambridge, he has a great all-round understanding of organisations and other systems, and the way information flow can make or break them.
Hugh’s areas of expertise run the gamut from employee engagement and collaborative working to software design, distributed systems architecture, and beyond. He’s a prolific writer, a creative thinker, and a firm believer that employee engagement is an ongoing journey, not a once-a-year box-ticking exercise.
Proudly neurodivergent, Hugh is a jazz lover, pianist, and musical director for many shows, as well as a founding director of his local Pride organisation in St. Neots.
Steph Miar
Marketing Consultant
Steph is a highly experienced marketing consultant with expertise spanning multiple sectors. She has lent her considerable skills to HR tech companies and supported over 20 recruitment, staffing and talent acquisition organisations across the UK, US, MENA and Europe. Her diverse background also includes valuable experience in the education sector. Steph holds a Bachelor’s degree with honours and has further bolstered her knowledge with additional qualifications in marketing-related subjects. She has since gone on to teach and coach marketing to the next generation of marketers. This combination of academic rigour and practical experience makes her a formidable asset in the field of people marketing, HR Tech and related subjects.
Kalpesh Baxi
Board Advisor
Kalpesh has over 25 years’ experience working in the talent ecosystem as an employer, supplier, investor, and board advisor to high growth companies.
Having spent over 20 years on the operating board of a FTSE plc employing thousands of staff, he has experienced first-hand the challenges and benefits of getting employee engagement right.
Kalpesh works with several businesses of various scale looking to impact the future of work challenges.
